Instagram Stories: how to use it in your business?
Do you have your own business and want to increase your reach on social media? Then learn how to use Instagram Stories for this mission!
It’s becoming increasingly common to find business profiles on Instagram, right? With the success of the social network, it’s common for entrepreneurs to invest in this tool to boost their sales.
And a great option for those who want to better explore the social network and the tools it offers, the best way is Instagram Stories!
Here, we will gather great tips for you to put into practice on your profile and increase your engagement within the social network!
What is Instagram Stories?
Instagram Stories is a tool that allows you to share photos and short videos, usually with a maximum duration of 15 seconds, with your followers on Instagram. The peculiarity is that these stories automatically disappear after 24 hours.
In other words, it’s a quick and effective way to share fleeting moments, updates on your day-to-day life, and even a behind-the-scenes look at your life or business.
What is the secret behind the success of Instagram Stories?
Although it is practically impossible to define exactly the secret behind the success of Instagram Stories, we can highlight two factors that directly influenced the popularity of the tool.
One of them was precisely the social network where Stories were inserted. After all, you don't need to be the biggest fan of social networks in the world to know that Instagram is one of the most popular platforms in the world. And because it is part of such a popular network, the success of the tool was almost guaranteed.
And another point that can help us understand the success of Instagram Stories is the similarity with its main rival at the time of its launch: Snapchat!
For those who don't remember, Snapchat is a social network that was very successful at the time Instagram Stories was launched. The social network also focused on short and temporary videos and Instagram Stories was launched precisely to compete directly with Snapchat. This meant that the tool already gained a legion of followers almost automatically.
And since its launch, the tool's success has only grown and, over time, the tool has started to be used to sell!
How to use Instagram Stories for your business?
Instagram Stories can be a powerful tool for promoting your business, engaging with your audience, and increasing your brand’s visibility. Here are some tips on how to use Instagram Stories for your business and increase your sales!
Keep your posts consistent on Instagram Stories
Maintain a consistent frequency in your posts. Consistency plays an essential role in building a following of followers interested in your product or service.
By maintaining a regular posting schedule, you’ll not only stay top of mind with your audience, but you’ll also give them a reason to keep checking back for what you share.
A great recommendation is to prioritize quality over quantity. Some brands may benefit from posting 10 stories per day, while others may find that 1 story per week is sufficient. You can create a content calendar to help you anticipate and plan your posts.
Use and abuse the stickers that are part of Instagram Stories
Stickers are those figures that make posts more interesting and fun. And they can help you promote your business in a more relaxed way. In addition to making your content more fun, these stickers allow your followers to interact better with your profile.
Below, we've separated some of the main features of stickers on Instagram Stories to help you create stories that will win over your audience.
- Include hashtags so that your story can be found by topic by those who don't yet follow you;
- Change the sticker size;
- Use location stickers, such as the weather in the city you are in or the time the post was made;
- Create polls with stickers to ask your followers for their opinions on topics that interest your brand and get quick feedback from your audience.
Use polls and quizzes to increase your followers’ engagement
In addition to providing stickers, Instagram offers a variety of additional features, such as polls, questions, and quizzes.
These features are designed to encourage interaction from your followers by encouraging them to answer questions you ask or submit their own questions.
To create a poll, question or test, simply click on the emoji icon and select the desired option.
And to view the answers, just swipe up on Stories and get the insights that the tool will generate for you!
Add captions to your Stories
One tip that can directly influence your business's results within Instagram Stories is to use captions in stories where you – or someone who works with you – is talking about something related to your business.
This is a great option because the vast majority of Instagram users tend to scroll through stories with the sound turned off. In other words, with captions, you increase the chances of getting your message across to your audience.
And in addition to this audience issue, choosing to caption your stories makes your content more accessible to all audiences, including users with hearing impairments.
Produce interesting materials for your audience
And last but not least: invest in the quality of your content. Dedicate yourself to creating content that is engaging and attractive to your audience.
Vary the types of content you share, including behind-the-scenes footage, product demos, and even content generated by your followers. Feel free to get creative with Instagram’s built-in tools, like Stickers, filters, and Boomerangs.
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