Mercado Livre Level 6 and Meli +: how does the new subscription work?
Mercado Livre introduced Meli+, an innovative subscription program that replaced Mercado Livre level 6.
Similar to what was offered at level 6, this new service provides a series of advantages, including free shipping on a wide selection of products, free access to Disney+ and Star+, among other attractive benefits.
The official Meli+ website is now available for those interested, and the monthly subscription costs R$17.99. It is important to note that the annual subscription option is not available.
To join this new plan, you must meet certain conditions, such as being over 18 years old and using payment methods such as credit card, Mercado Pago balance or bank slip, among others.
What is MeLi+?
Meli+ (or Meli Plus) represents the benefits program provided by Mercado Livre, and is equivalent to Mercado Livre level 6 of the platform's points system, but with notable additions. Let's explore some of these advantages now…
By joining the program, consumers unlock free shipping on products worth less than R$$79.90, a threshold that previously had to be reached to obtain this benefit.
They have free access to a variety of streaming services, discounts on purchases, faster return processes, and many other benefits.
To join Meli+, buyers need to accumulate at least 4,500 points through their purchases on Mercado Livre or opt for a monthly subscription of R$$17.99.
From the seller's point of view, to offer these benefits to your customers through Meli+, you need to be part of Mercado Livre's fulfillment service, known as Mercado Envios.
The Features of MeLi+
As highlighted on the official page, MeLi+ shares several of the features present in Level 6, such as the privilege of free shipping on “selected items with the MeLi+ label”, exclusive discounts, cashback on transactions involving cryptocurrencies, and a 10% discount on cell phone top-ups, among other benefits.
However, what really stands out is the free access to Disney's streaming services. MeLi+ subscribers have the advantage of enjoying Disney+ and Star+ at no additional cost.
They can take advantage of a 30% discount on the monthly fee for HBO Max (whose price recently increased), Paramount+ and Lionsgate+ platforms.
What is the impact of the launch of Meli+ on the Pontos Market?
With the introduction of Meli+, the Mercado Livre points system, previously known as Mercado Pontos, was discontinued.
Previously, Mercado Pontos was used to categorize buyers into different “Levels”, offering varying benefits based on purchases made on the platform. The more points a consumer accumulated, the more benefits they enjoyed when using Mercado Livre.
It is important to emphasize that, with the creation of the Meli+, the accumulated points and previously acquired benefits have not been lost; they remain valid.
Additionally, new purchases still contribute to the points system. However, now, instead of multiple “Levels”, there is only one classification: Meli+.
How to Earn Points on Meli+?
If you are an avid Mercado Libre user, you have probably already accumulated some points on Mercado Pontos. However, if you want to know how to increase your balance even more and enjoy the benefits of Meli+ without paying for the subscription, here is a list of activities you can do:
- Shopping on Mercado Livre: The simplest and most direct way to accumulate points is by doing what you already do regularly: shopping. Every time you purchase new products on the platform, you earn points that are added to your Meli+ balance.
- Use Mercado Pago: When you use your credit card on Mercado Pago, you not only make your transactions easier, but you also accumulate points. In addition, paying utility bills, such as water and electricity, for example, also contributes to accumulating points.
- Make Recharges: Whether for your cell phone or for your single ticket, whenever you top up through Mercado Livre, you will be increasing your Meli+ points balance.
- Invest in Cryptocurrencies: The world of digital currencies is constantly growing, and Mercado Livre has followed this trend. When you purchase cryptocurrencies through the platform, you also accumulate points. However, it is important to note that if the purchase is made as an individual, there may be restrictions on the subsequent sale of cryptocurrencies.
- Take out Life Insurance: When you think about your and your family's safety and pay your monthly life insurance premium through Mercado Pago, you are also increasing your Meli+ points.
These are some of the ways to accumulate points on Meli+ and enjoy its additional benefits without having to pay for a subscription.
Final considerations
Meli+ represents an evolution in the benefits system offered by Mercado Livre, replacing the old Mercado Livre level 6 points system.
This transition simplifies the user experience by unifying benefits into a single subscription program, Meli+.
Users have the opportunity to accumulate points in a variety of ways, from purchases on Mercado Livre to the use of Mercado Pago, top-ups and even investments in cryptocurrencies.
This offers a range of perks including free shipping, access to streaming services, and discounts.
