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Check out five guidelines to make the most of your Black Friday shopping.

The official Black Friday date in Brazil is November 27th, but you should already know that you can take advantage of discounts throughout the month. Leading stores usually advance their offers and offer attractive promotions in the first week, however, it is crucial to be vigilant to ensure that you truly take advantage of good business opportunities.

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It is common practice to give in to the temptation of impulse purchases when we come across attractive promotions, however, this approach is not always the most advantageous. In addition to carefully checking the quality of a promotion, it is essential to adopt financial planning and establish personal limits to avoid excessive spending on your credit card, do you agree?

With that in mind, Conta Corrente has put together 5 tips that will help you make good purchases throughout Black Friday. Check it out!

1. Make a wish list Black Friday

The most effective way to ensure that your Black Friday purchases are only for the items you need is to make a list of the products you need to buy. When making a list of products, be honest about what you really need and, most importantly, what fits within your budget.

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Write down your Black Friday wishes in order of importance, making it clear which products are most essential and which can be purchased at another time. This way, you will already have exactly what you want in mind and will not be so easily influenced by advertisements. Remember: if it is not on the list, you do not really want it. Otherwise, you would have remembered to put it on the list before, right?

2. Set a spending limit for Black Friday

This is the time to align expectations with reality. Sometimes our desires don’t match our spending budget. This means that even with the promotions, we may not be able to buy everything we want.

It is important to look at your financial planning before you start to be impacted by promotions, so you will have a realistic vision to set a spending limit for Black Friday that does not affect your personal finances.

The best way to avoid regretting a purchase is to plan ahead. Remember this. Many people organize their finances in advance to make specific purchases on Black Friday. If this is your case, things are even easier for you, since you have saved up the money to use now.

3. Monitor the prices charged

Now that you’ve personally organized yourself to start exploring Black Friday deals, it’s time to prepare yourself to take advantage of the most attractive promotions. One of the best ways to do this is by monitoring prices.

You may already know that there are many stores that want to take advantage of Black Friday to deceive consumers. It is common for some of them to increase their prices close to the date so that on the day of the event the discount seems bigger.

Therefore, use price alerts, check historical data and use offer comparators to make sure that the promotion is really advantageous. Some interesting platforms for this are: Buscapé, Zoom and Google Chrome extension called Safe Choice Comparator.

4. Register in advance on the main websites

You should know that some discounts are really incredible and, therefore, end very quickly. Therefore, if you want to be well prepared, it is a good idea to register with the main stores, so that you do not waste time filling out forms when promotions are available.

In addition to registering, make sure you remember the password you used. If you prefer, write it down in a safe place. It is common for sales platforms to be congested on Black Friday and it may take longer than usual for you to receive an email to change your password, if you need to.

5. Check if the store is trustworthy 

Don't give the opportunists a chance! There are many scammers on the internet just waiting for the right moment to apply a coup. To avoid getting carried away, first of all, be wary of really absurd prices.

Also, check the authenticity of the websites. Do not click on links received by third parties. Prefer the store's official channels. To avoid falling for the tricks of fake stores, check the origin of the establishment on social media, Complain Here and even at Procon. 
As we have seen, to ensure good deals on Black Friday it is important to plan your finances, establish your shopping priorities, be careful not to fall for scams and also not to give in to impulse purchases. By following these tips, you will buy what is truly essential and will not harm your budget.

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Written by Redação Contas Digitales Updated on November 5, 2020
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